The value of facebook groups for your business
Facebook’s recent change in algorithm means that it is harder for business pages to get seen. Facebook prioritises posts from groups in a user’s newsfeed, so you have a high chance of being seen in a group rather than as your business page. So if you haven’t already joined a Facebook group – now is the time!
Benefits of joining a Facebook group:
- Visibility of your products and services in a non-salesy way
- Engage and connect with your audience
- Build long-lasting relationships with clients
- Seen as a trusted contributor encouraging loyalty
- Opportunity to share your expert opinion
So which group should you join?
Start with a group most relevant to your business – perhaps a local community group. Once you’ve found your Facebook groups, take some time to monitor them and the tone of the group before you start contributing. Read the rules of each group you join – if they ask you not to direct sell, then don’t post direct sales posts. Add value with your posts rather than directly sell – ask questions, be friendly, answer questions helpfully and share valuable insights. And make sure your own Facebook page is up-to-date so that if people click on your profile, they can find out recent activity about you.
The below video link explains how you can join a Facebook group as your business page (rather than your personal profile)
