Social Media A-Z Guide for Opticians Ahead of the SightCare Awards

Maximise your nomination with our comprehensive social media A-Z guide. Utilise the provided images and headlines to effortlessly create engaging content for your social media platforms.

A: Announce the award to your team – Share the exciting news of your nomination with your team, stockists and others you work with to build internal buzz.

B: Behind-the-Scenes – Share exclusive behind-the-scenes content related to your nominated work. This can include photos, videos, and stories that give your audience a unique glimpse into the creative process, building anticipation and excitement.

C: Collaborative Campaign – Partner with local businesses to share your great news. Share each other’s posts, engage in friendly interactions, and create collaborative content to expand your reach and build a sense of community.

D: Diarise the Date – Mark your calendar for the SightCare Awards night – 26 January 2024. Use the ‘Save the Date’ image and hashtags #SightCareAwards and #OpticianExcellence.

E: Engage Enthusiastically – Engagement is crucial. Craft posts that are likely to get liked, commented on, or shared. Post your good news across various local social media groups to maximise your reach and engagement.

F: Finalist Frenzy – When finalists are announced, use the ‘We are a finalist’ image to celebrate and share your success.

G: Google Update – Remember to upload your nomination and finalist images to your Google Business profile.

H: Highlight Your Achievement – Talk to your clients about the SightCare Awards. It’s a fantastic opportunity to showcase your business excellence and forge new connections. Why not put the finalist image in your practice?

I: Invite Inclusively – Invite your whole team along to the event, the conference is free to attend for SightCare members!

J: Join the Celebration – Plan a special pre-event celebration with your team to acknowledge their hard work and dedication. This will boost morale and get everyone excited for the big night.

K: Kudos Campaign – Launch a social media campaign where you share and celebrate the achievements and contributions of your team, fans, and supporters. Engage with your audience by highlighting their stories and expressing gratitude for their support.

L: LinkedIn Leverage – Don’t forget to post on both your business and personal LinkedIn accounts about your award nomination!

M: Morale Boost – Making it to the SightCare Awards final is a huge morale booster. Celebrate your success with your team and share the photos on social media.

N: Number Countdown – Use countdown posts to build excitement as the event approaches. Utilise our ‘Countdown Images’ for 10 weeks, 8 weeks, 6 weeks, 4 weeks, 2 weeks, 1 week, and ‘It’s Happening Tonight.’

O: Online Q&A – Host a live question and answer session on social media to engage with your audience. This allows fans to ask questions about your work, the award nomination, and your future projects, fostering a deeper connection and increasing engagement.

P: Pin the Event – Pin the shortlisted image to the top of your social media profiles.

Q: Quality Matters – Highlight the exceptional quality of your services and products in your social media posts. Share testimonials, success stories, and examples that demonstrate why you stand out in your field.

R: Reach Out – Contact your local press about your nomination! It’s great free advertising for you.

S: Showcase Proudly – Be loud and proud about making the SightCare Awards final. Highlight your achievement by uploading photos, selfies and videos from the night – why not give your online fans a

T: Timely Confirmation – Give your team plenty of notice so they can attend the evening.

V: Viral Potential – Aim for your content to go ‘viral’ in your community. Use hashtags and mentions to increase visibility.

W: Week Countdown – Use the ‘Only 1 week to go before the Awards night!’ image on 19 January to ramp up anticipation.

Y: Yearn for Excellence – Encourage your team to strive for excellence in every aspect of their work. Remind them that their hard work and dedication are what got them nominated, and to continue pushing boundaries and achieving greatness.