Seasonal Social Media Ideas
If you are looking for timely social media content, then being aware of awareness days and national events is important. Some great websites for findings these include:
British Awareness Days and Events
NHS calendar of national campaigns
In addition, creating a strategy that matches content relevant to the season is necessary for relevant social media content. Here we give you ideas of what to post during Winter, Spring, Summer and Autumn:
Winter
Party season
With Christmas and New Year events, there are lots of opportunities to promote your frames and contact lens options. Think glitter and reds and greens.
Help your community
Share posts about local food banks and charities so you can help your local community during the colder months.
Christmas
December is a great time for corny cracker jokes and festive fun – don’t be afraid to tell a few cheesy jokes during December!
Spread the festive cheer
Competitions, gift hampers, drawing competitions…there are lots of ways to raise smiles and engagement over Christmas time.
The gift of sight
Promote your gift vouchers as Christmas gift ideas.
Create your own advent calendar posts
Create a post a day for your social media channels. These could be a daily joke, a daily prize, a daily fun image…
Elf on the shelf
Why not bring the cheeky elf to work (or your mascot instead!) and see what mischief they can create at your practice. Engaging and fun for families!
12 gifts of Christmas
Twelve days of offers!
Christmas holidays
A great time to remind parents to book an eye test.
Starting New
New year – new you! New Year content around new year resolutions – such as healthy habits, looking after yourself and developing a new style – are great ways to embrace the January motivation.
No smoking
A great time to discuss the affect of smoking on your vision.
Healthy eating
Discuss the foods that are good for your eye health.
Skiing
Posts about what eyewear to wear while on skiing are relevant during Winter.
Low winter sun
A reminder that sunglasses are still needed.
Spring
Fresh awakenings
It’s time to focus on positive change and moving away from the Winter blues. Think florals and pastel colours.
Sunglasses
Get a spring in your step with a new pair of sunglasses!
Planning holidays?
Remind them what they’ll need to buy (you’ve guessed it – sunglasses!)
Allergies
Posts about how to protect your eyes from irritants such as pollen are great during Spring.
Easter
Why not hide eggs around your practice and play an I-spy game of ‘where is the egg?’ on social media?
Easter holidays
Time to nudge parents to get their child an eye test, as well as students who are home for Easter.
Gardening
Warn about the dangers of debris in the eye while taking on tasks such as mowing the lawn.
Summer
Sunglasses
Have a post each week which shows off a different pair of sunglasses.
Holidays
A reminder that sunglasses should offer UV protection.
Summer holidays
Time to share eye facts relating to children’s eye health.
Back to school
Why not launch a social media ‘Back to school campaign’ – focusing on getting children’s eye sight ready for school.
Reading on holiday?
Promote having the right prescription for glasses!
Transitional lenses
Talk about the perks of these types of lenses during Summer.
Sports
Whether it’s an international football tournament or your local football club – discussing different options for playing sport (and being able to still see!) is very timely all year, but especially as big finals happen.
Being outside
The benefits of being outside on your eyes (in the hopefully good weather!).
Autumn
University
Have you got new students in your area? Let them know they can have an eye test with you.
Halloween
Ask to see fun fancy dress costumes, design some specs for a spider or ghost or do a game of ‘trick or treat’ on a live video.
Contact lenses
Warnings around novelty contact lenses bought online are very timely.
Firework Night
A great time to promote firework eye safety.
Half terms
As ever, a great time to encourage families into your practice.
Books
As the nights draw in, why not recommend some books to get cosy with (and the specs to go with them!).
Remember, we have an exhaustive selection of photos which you can personalise yourself if you are a SightCare member, or alternatively you can download the images as they are and copy across the suggested text from SightCare Social; your weekly list of social media ideas.
