Practice manager training

In many independent optical practices, the management of the day-to-day operations is delegated to a practice manager. This is especially true if the owner is often the optometrist, responsible for delivering eye examinations and clinical care, or for some other reason is not in the practice hub. No matter how good the clinical care, experience shows that the success or otherwise of a practice is inextricably linked to how well (or not as the case may be), the business is managed.

This course, designed specifically for SightCare member practice managers, is designed as a practical course to help develop both new and experienced practice managers to learn new skills and develop existing skills, as well as find ways to use those skills to improve the performance of the practice.

Course delivery

The course is delivered over 6 months, spending two sessions each month on 6 primary topics as follows:

Creating and managing a high performing team
Creating competitive advantage
Driving customer loyalty
Mastering marketing
Effective communication
Knowing your numbers – financial and KPI management

This offers delegates the chance to test and measure ideas. Experience suggests that completing the course from home can be a sensible way to achieve this. Each session will be recorded.

Course structure

Session 1

This session covers the thinking behind the subject in a webinar discussion workshop. Break out rooms will be used to enable delegates to discuss ideas in small groups. (Two hours duration.)

Session 2

One hour review session, where delegates discuss how they have used their learnings to make an impact in the practice.

1-2-1 coaching sessions

The course includes a monthly 1-2-1 session with the coach, David Samuel, arranged at a suitable time with the delegate. These sessions are valuable, confidential discussions whereby any challenges and issues can be discussed in private with the coach and are designed to help implement the learning in practice.

Each course will run in small cohorts of between 6 and 12 delegates, allowing time for each person to discuss their own practice but with enough delegates to provide a rich pool of experience to learn from each other.

The next course is due to start on 21 February 2025, subject to minimum numbers being met.

Course investment

SightCare member price
£1296 plus VAT (monthly payments of £216 plus VAT per month for 6 months)

Non-member price
£1496 plus VAT (upfront payment required)

David worked in independent practice for over 35 years, firstly as a Dispensing Optician and Contact Lens Practitioner, then as the business grew as Managing Director. David and his team grew Eyesite to become one of the most respected and progressive independent groups in the UK.

He is a life-long learner, and as well as completing is optical qualifications, has also completed a Marketing Degree and an MBA from Reading University. He has also completed numerous courses and workshops, through his involvement with Vistage as a member for over 15 years.

David works as a SightCare Premium Business Coach, to help independent optical business owners to improve the performance of their practices as well as helping them be better leaders and make better decisions for themselves and their businesses.