Why You Should Enrol in the Eyewear Styling Programme with Dan Scott
In today’s competitive eyewear market, standing out is more crucial than ever. That’s where the Eyewear Styling Programme comes in. Led by the esteemed Dan Scott, The Eyewear Stylist, this 12-session course offers a unique opportunity for eyewear professionals to enhance their skills, attract more clients, and ultimately, boost their sales. Here’s why you should consider enrolling in this exciting programme!
Maximise ROI
The course is not just about eyewear styling; it also delves into essential business processes that practices can implement to maximise ROI. Regardless of whether a business is high-end or operates at a lower value point, the course covers strategies designed to increase dispense value and facilitate the sale of multiple pairs of glasses. By integrating these processes, practices can enhance their profitability and efficiency, ensuring that every aspect of their business contributes to greater financial success.
Expert Guidance from a Renowned Leader
Dan Scott isn’t just any instructor; he comes from a family of independent opticians and has dedicated his career to helping others succeed in the eyewear industry. His expertise has been featured in prominent publications like the Financial Times and Optician Magazine, and he has become a trusted voice in the field. With Dan’s guidance, you’ll gain invaluable insights from someone who truly understands the nuances of eyewear styling.
Comprehensive Curriculum
The Eyewear Styling Programme covers a wide array of essential topics, ensuring a holistic understanding of eyewear styling. Over 12 interactive sessions, you will learn how to:
– Prescribe high-value dispenses
– Use modern frame materials to your advantage
– Attract ideal clients through social media
– Create a consistent 5-star client experience
– Style for various face shapes
– Improve dispenses with lens cosmetics
– Apply cognitive-behavioural techniques to styling
– Understand the principles of colour analysis
– Select frames based on seasons and style personalities
– Master the complete styling process
– Shift the culture around eyewear in your practice
– Utilise brand ambassadors effectively
This diverse curriculum ensures you are well-equipped to meet your clients’ needs and stay ahead of the competition.
Interactive Learning Experience
The programme is designed for small group participation, fostering an environment where you can collaborate with fellow delegates. You’ll be encouraged to apply what you’ve learned in your practice between sessions, sharing successes and troubleshooting challenges together. This collaborative approach not only reinforces your learning but also builds a supportive network of peers.
Flexible Scheduling
The course consists of twelve 90-minute sessions (with a 30 minute Q&A included) held online every two weeks over six months, making it easy to fit into your busy schedule. Sessions will commence on Wednesday, 11 September 2024, at 12:30pm, allowing you to learn and grow without the stress of travel or time constraints.
Affordable Investment
At a competitive price of £975.00 + VAT (or three instalments of £325.00 + VAT), this programme is an excellent investment in your professional development. The knowledge and skills you gain will pay dividends in your practice, enabling you to provide exceptional service and attract more clients.
Continuous Professional Development (CPD)
Participating in this programme also earns you valuable CPD points, essential for maintaining your professional credentials. You’ll not only enhance your skills but also meet the requirements for ongoing professional development, making it a win-win situation.
Stand Out in a Crowded Market
With the eyewear industry becoming increasingly competitive, having a strong unique selling proposition (USP) is crucial. Dan Scott is passionate about helping independent opticians differentiate themselves from high street and online retailers. By applying the techniques learned in this course, you can create a distinct identity for your practice and attract clients who value personalised service and expert advice.
Don’t Miss Out!
Spaces for the Eyewear Styling Programme are limited and allocated on a first-come, first-served basis. Once the course is full, you’ll be added to a waiting list for future sessions, so don’t wait to secure your spot!
Enrolling in the Eyewear Styling Programme with Dan Scott could be the game-changer you need for your practice. Equip yourself with the tools, knowledge, and confidence to provide exceptional eyewear styling that leaves a lasting impression on your clients. Join us on this transformative journey and elevate your eyewear business to new heights!
