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We are excited to announce the new date for our 2025 Business Conference and Awards at Telford International Centre, where innovation, collaboration, and expertise converge to shape the future of optometry. This year’s programme is designed to inspire and challenge, offering a diverse range of interactive workshops, and opportunities for meaningful networking. Whether you are here to gain new insights, share your experiences, or connect with fellow professionals, our goal is to inspire, challenge, and equip you with the tools and knowledge to drive your business forward. Bookings are now open – click the link below to register places for you and your team.
This event is the largest free-to-attend event in the independent optical sector, providing an invaluable opportunity for practitioners and their staff to share, learn, innovate and network. Our Sunday workshop and evening social is for SightCare members and their team only.
We are excited to announce our keynote speaker Olympian Sally Gunnell OBE! Sally effortlessly weaves the secrets of sporting achievement with the valuable components that underpin success in business. Her key themes hold resonance for senior decision-makers and junior staff alike. No corporate speaks, no clever-sounding management models. Just tried-and-tested solutions and techniques that took a farmer’s daughter from the hay bales of Essex to the winner’s podium at the Barcelona Olympics.
Sally’s honest, down-to-earth approach has won her many admirers over the years. She has written four books and her latest gets right under the skin of what makes a successful, fulfilled person. For the first time, she brings together in one place all the themes that have brought success in her sporting, business and family lives. ’10 hurdles for life’ is for anyone who knows they have something to accomplish in life and is focused on enabling it to happen.
Sally Gunnell OBE; the Farmers girl who captured the hearts of a nation. She remains the only woman ever to hold four major track titles concurrently – Olympic, World, European and Commonwealth.
We have an exciting 2025 programme of breakout sessions designed to appeal to the entire practice team –
Click the link below to access full details of the programme across the two days.
*Please note that the programme is subject to change.
There are two hotels situated on site: The Holiday Inn Telford-Ironbridge and The International Hotel. If you are attending any of our pre conference events on Sunday 28th, we have negotiated preferential rates for a limited number of rooms at both hotels.
We have agreed rates of £101 including VAT for single occupancy or £113.50 including VAT for a double room at the Holiday Inn Telford – Ironbridge and rates of £92 including VAT for single occupancy or £102 including VAT for a double room at the International Hotel.
To book for either hotel, please call 01952 527000 dialling 1 for reservations and quoting “SightCare allocation to sell”.
Alternatively you can e-mail hannah.mckinnon@southwatereventgroup.com quoting “SightCare allocation to sell”.
The International Centre has over 1,300 FREE car parking spaces onsite, all within easy walking distance of the venue. Sat nav postcode: TF3 4JH
From M6 northbound
Join M54 at M6/J10A. Travel west to M54/J4. Take the second exit and follow signs to The International Centre. The venue is situated just over 2 miles from Junction 4.
From M6 Toll northbound
Leave M6 Toll at junction T8. This equates to M6/J11. Go straight ahead into A460 (Wolverhampton Road) towards Wolverhampton. After 2.4 miles access M54/J1. Take the third exit off the roundabout onto M54 direction Telford. Travel west on M54 to J4. Take the second exit and follow signs to The International Centre. The venue is situated just over 2 miles from Junction 4.
From M6 southbound
Leave M6 at junction 12. Take A5 west for 1 mile to Gailey Island. Take first left on to A449. Travel 3 miles to M54/J2. Travel west on M54 to J4. Take the second exit and follow signs to The International Centre.
Approximate drive times:
Birmingham City Centre: 45 minutes
Manchester City Centre: 1 hour 30 minutes from Bristol City Centre: 1 hour 45 minutes from Leeds City Centre: 2 hours 15 minutes from London (M25): 2 hours 15 minutes
Taxi
There are several reliable taxi firms based in Telford. The firms listed below have set prices.
There are numerous locations where black cabs operate and these run on a metre.
Diamond Cars (Preferred Supplier of the venue)
Unit 36 Ketley Business Park Waterloo Road, Telford, Shropshire TF1 5JD 01952 222222
Go Cars
Horsehay House, Horsehay Estate, Telford, TF4 3PY
01952 501050
Royal Cars
Business Development Centre/Stafford Pk 4 Telford TF3 3BA
01952 299299
Bus
Train
Direct trains to all major cities and airports around the UK.