CHECT release resources ahead of World Retinoblastoma Awareness Week

The Childhood Eye Cancer Trust (CHECT), the only UK charity solely dedicated to helping families and individuals affected by retinoblastoma, have released a set of social media assets to help health care professionals raise awareness of the rare childhood eye cancer.

The assets have been prepared ahead of World Retinoblastoma Awareness Week, which is taking place on the 14 – 20 May 2023. The Childhood Eye Cancer Trust has created a page of social media imagery, wording and videos that healthcare professionals can use on their social media channels to help raise awareness of the signs and symptoms, and therefore drive early diagnosis.

Richard Ashton, CHECT’s CEO said, “Retinoblastoma typically affects children under the age of six. Around one child a week is diagnosed, representing 3% of all childhood cancers and 10% of cancers in babies under the age of one in the UK.

Around 98% of children survive retinoblastoma in the UK but early diagnosis is crucial in order to save a child’s eyes, sight and life. The most common symptoms are a white glow in a child’s eye or pupil in dim lighting or when a photo is taken using a flash, and a squint.”

The Childhood Eye Cancer Trust, who receive no government funding, have also created templates and resources which allow anyone to hold a fun Crazy Glasses Day in their local community, practice or workplace to help raise awareness and funds for the charity.

You can access the resources needed to hold your own Crazy Glasses event or raise awareness using their social media assets via their website: https://chect.org.uk/rb-week-2023/