20 unique social media post ideas for optical practices
In today’s digital age, standing out on social media is essential for opticians who want to engage their audience and build brand loyalty. While posting eye health tips and promotions is great, why not spice things up with some unique and creative content? Here are 20 fresh social media post ideas to help opticians captivate their followers and grow their online presence.
Engaging & fun content
- “Through history’s eyes” – Share a side-by-side comparison of historical spectacles and modern styles. Ask your followers which look they’d rock!
- “Eye-Q quiz” – Post a tricky optical illusion or eye-related riddle and challenge followers to guess the answer.
- “Glasses matchmaker” – Create a fun personality quiz that pairs followers with their ideal frame style.
- “What’s in my bag – Optician edition” – Give a behind-the-scenes peek at the tools and gadgets an optician carries daily.
- “Frame face-off” – Post two trendy frame styles and let followers vote on their favourite.
Behind the scenes & educational
- “A day in the life of an optician” – Share a time-lapse video showcasing the daily tasks of an optician.
- “Frame-making 101” – Post a step-by-step look at how spectacles are crafted, from design to final product.
- “What your glasses say about you” – Create a fun personality breakdown based on different eyewear styles.
- “Myth vs. fact: Eye health edition” – Debunk common misconceptions (e.g., “Eating carrots significantly improves eyesight”).
- “Lens magic” – Demonstrate different lens types (e.g., blue light filtering, transitions, polarised) in action.
User-generated & interactive
- “Optician’s choice awards” – Let followers vote on the best-looking frame of the month.
- “Before & after: Eyewear transformations” – Feature customers showing off their old vs. new glasses.
- “Spotted: Iconic glasses” – Share famous glasses moments from pop culture and celebrities.
- “Vision stories” – Ask customers to share how wearing glasses has positively impacted their life.
- “Guess the prescription” – Show a blurry vs. clear vision simulation and ask followers to guess the prescription.
Seasonal & trending
- “Frame your mood” – Highlight eyewear styles that match current seasonal trends.
- “Glasses horror stories” – Collect and share funny or embarrassing moments related to glasses (e.g., losing them at the beach).
- “Glasses & makeup tips” – Provide seasonal makeup or grooming tips for frame-wearers.
- “Holiday eyewear kooks” – Suggest themed glasses styles for holidays (e.g., red frames for Christmas, heart-shaped glasses for Valentine’s Day).
- “Eye care challenges” – Start a 30-day challenge for better eye health (e.g., blink exercises, reducing screen time, drinking more water).
By thinking outside the box, opticians can create engaging and shareable content that keeps their audience entertained while also educating them. Whether it’s a fun quiz, an optical illusion, or an interactive poll, these social media ideas will help any optician build a strong, engaged community online.
Which idea will you try first? Share your thoughts in the comments or tag us in your next post!
